IDR Medical is an international healthcare marketing consultancy and a trusted advisor to the world’s leading medical device and pharmaceutical companies. We work on a wide variety of projects spanning the health spectrum using our distinct capabilities that integrate market research, business analysis and strategic problem solving.

Our wealth of knowledge covers a broad range of medical technology and pharmaceutical markets and the most critical business issues. We think creatively and partner with our clients to solve their toughest challenges.

We invite you to explore our website to learn more about our capabilities and extensive expertise across healthcare markets.

Our team have conducted a number of global projects with IDR Medical across various medical technology markets and indications, I can highly recommend this firm.

Global Market Research Director

IDR Medical’s global reach and local knowledge of our markets and customers sets them apart from other market research companies and consultancies I have worked with. The team are a joy to work with.

SVP Global Marketing

We have been working with IDR Medical for over 7 years now and we are always impressed by their ability to make very complex markets and decisions easy to understand. We value their flexible approach to projects, their global capabilities and their focus on the decisions we need to make. I can strongly recommend IDR Medical.

Director of Business Intelligence

We are the business development function of one the largest pharmaceutical companies, my group conducts the commercial assessment of M&A opportunities. We use IDR Medical to provide market assessment and KOL insight projects to help us evaluate key opportunities in often tight timelines. I can highly recommend this firm.

Commercial Assessment Director
IDR Medical has helped us to get “facts” in the table when it comes to decisions concerning investments into new segments of our market”. Their methodologies and creativity have brought a lot of value to my company’s decision process. The open communication during the final presentation has been greatly appreciated.
VP Global Hospital Respiratory Care

I highly appreciate IDR Medical’s flexible approach to market research and advisory projects, they have worked on a number of projects with us over the years often with tight timelines and hard to reach respondent targets, they are my go-to market research firm for our more challenging strategically orientated studies.

Global Market Research Manager

We have conducted 2 projects with the IDR team involving focus groups in Europe and the USA, I have been very impressed with their attention to detail and methodologies they employ to help us test and refine product prototypes to ensure they meet unmet needs in the marketplace.

International Product Manager Point of Care

Why choose IDR Medical?

Market Research Expertise

IDR Medical is built on the principle that results are driven by in depth intelligence and understanding. The methodologies we employ are robust, proven and draw on both qualitative and quantitative approaches.

Actionable Results

We are committed to delivering projects that find answers to your business challenges and turn market intelligence into meaningful action and commercial results.

Global Coverage, Local Knowledge

We conduct research and consulting projects in over 30 countries throughout the world, and have offices to support delivery in Europe & the USA.

Long Term Collaboration

IDR Medical proudly maintains a 96% retention rate with our client companies. We are partners for the long term based on consistent performance, trust, and mutual respect.

New Product Success

We help clients succeed with new product development initiatives, from idea generation and concept development to market testing, pricing and commercialization.

Clarity from Complexity

In a recent survey of our clients, one of the main reasons decision-makers chose IDR Medical was our ability to provide clear and actionable strategies in complex markets and situations.

Uncovering Unmet Need

We explore rational, emotional and subconscious thinking to understand the complex drivers of behaviour and latent unmet customer needs.

Beyond Expectations

A recent client survey revealed that our continual willingness to go above and beyond our client expectations was one of our key differentiators.

Looking For More Information?

For project enquiries, or if you would like any further information about our company, services and expertise, please complete the form below.