Cardiac, ICU, Neurology: Opportunity Assessment & Market Development Strategy

Background

• International healthcare company investigating new product portfolio targeted at various care areas across the hospital

Key Objective

• Evaluate current and potential market for technology used in Cardiac Arrest, Traumatic Brain Injury & Interventional Cardiology
• Provide revenue model

Scope

• Europe

Approach

• Face to face & telephone interviews with users and potential purchasers of the technology

Output

• Opportunity assessment
• Sales forecast
• Launch strategy