Drug Delivery Vaccines

Background

• International pharmaceutical and medical technology company investigating potential innovations in drug delivery technology

Key Objective

• Investigate unmet needs
• Test & prioritize product concepts
• Identify channel gaps and prioritize areas of opportunity
• Recommendations on optimal channel strategy

Scope

• Europe
• USA
• Japan

Approach

• Internal client investigation
• Onsite interviews in major markets with users and potential purchasers of the technology
• Quantitative web based research

Output

• Needs analysis
• Concept testing
• R&D roadmap