In recent months IDR Medical have been involved in a number of projects to understand price sensitivities in context of the economic cost/benefit a particular device or technology can present to a customer. Examples of project outputs are:
- Revenue models; to understand the impact of differing levels of economic evidence on price sensitivity
- Tool kits for sales people to simply demonstrate a cost/benefit argument in front of a customer
- Understanding which economic arguments resonate best with which clinical and administrative stakeholders (when to use them and with who)
