The key to success for our pricing projects is designing a methodology which realistically predicts the market response at a range of price points. The challenge in a healthcare setting is to incorporate all of the decision makers: The clinical decision makers, the commercial and budgetary influencers and where appropriate the patient.
We have developed a combination of qualitative and quantitative techniques to replicate the purchasing process and derive robust dynamic pricing strategies which can evolve over time based on the competitive environment. IDR Medical have conducted pricing projects in the below markets over the past quarter:
- 2nd generation cardiovasc
- Healthcare IT platform dedicated to specific high acuity care areas
- Respiratory therapy
- Orthopedic technologies
