Patient Monitoring & Cardiac Care Market Assessment & Channel Analysis

Background

• International medical technology manufacturer active in patient monitoring & cardiac care markets looking to optimize channel strategy across specific business segments

Key Objective

• Provide a market assessment of key technology segments in patient monitoring & cardiac care space (specific to 2 broader portfolios)
• Assess existing channel structures and routes to market
• Identify channel gaps and prioritize areas of opportunity
• Recommendations on optimal channel strategy

Scope

• Europe
• Asia
• South America
• South Africa

Approach

• Internal client investigation
• Desk research
• Competitor & distributor intelligence gathering & interviewing
• Qualitative interviews with key customer segments

Output

• Market assessment & forecasts
• Channel gap analysis of opportunity
• Recommendations of optimal channel strategy