Respiratory Disposables Concept Testing & Development Strategy

Background

• International medical device manufacturer planning the launch of a respiratory disposables portfolio in European markets

Key Objective

• Investigate viability of new portfolio in European hospitals
• Identify priority products with distinct competitive advantage
• Identify product gaps / areas for product development
• Determine appropriate positioning for new portfolio

Scope

• European markets

Approach

• Internal client investigation
• Desk research
• In facility interviews in major markets with users and potential purchasers of the technology

Output

• Portfolio assessment and product development initiatives
• Portfolio gap analysis and strategies to address
• Service model requirements