Respiratory Portfolio Concept Testing & Development

Background

• International medical device manufacturer assessing the viability of a respiratory disposables portfolio (with significant penetration in the US) for the European market

Key Objective

• Determine size of opportunity across seven technology segments in the respiratory space
• Determine purchasing process by segment
• Investigate competitive landscape and price sensitivities in market
• Determine service strategy

Scope

• 6 European markets

Approach

• Internal client investigation
• Desk research
• Competitor & distributor intelligence gathering & interviewing
• Qualitative interviews with key customer segments

Output

• Positioning strategy
• To market strategy and channel approach
• Service model