Sleep Apnea Portfolio Supplier Strategy

Background

• International medical device manufacturer reviewing supplier strategy in the sleep technology space

Key Objective

• Customer perception and satisfaction with products and service as compared with the competition.
• Evaluation of strategic options with respect to the portfolio and supplier strategy

Scope

• European

Approach

• Internal client investigation with country and product managers
• Customer satisfaction survey with users and purchasers across the portfolio and across competitor accounts
• Strategic options analysis

Output

• Evaluation of strategic options and clear plan to address internal issues and optimize external product and service solutions