About Netherbeck

This author has not yet filled in any details.
So far Netherbeck has created 27 blog entries.

Unmet Needs Analysis in Medical Device New Product Development

IDR Medical has recently been working with a number of our clients to define and scope next generation products. A key element in this task is to identify unmet needs in the current generation of medical devices. This is a challenging task for a number of reasons: Perceptions of unmet need are tied to the [...]

April 27th, 2016|News|

Martha Wyatt, our newest team member!

Martha Wyatt graduated from the University of Exeter in 2015, with a 2.1 in History with Study Abroad. Martha brings strong analytical and problem-solving skills to the team, skills that were refined during the course of her degree. Within her degree Martha specialised in Medical History, and her dissertation topic looked into the diagnosis and [...]

April 26th, 2016|News|

Vincent Huart – welcome to our newest team member

IDR Medical is delighted to welcome its latest addition to the consulting team, Vincent Huart.  Vincent is a recent pharmacology master’s graduate from the university of Glasgow. He has had first-hand industrial experience working as an In Vitro Pharmacologist at Redx Oncology. While on his work placement Vincent worked as part of a research team specializing in [...]

March 1st, 2016|News|

Google Life Sciences becomes Verily

Following the recent founding of the US-based conglomerate Alphabet Inc – a.k.a. the parent company to Google – in October, 2015, its research organisation, Google Life Sciences, has now been rebranded as Verily, a synonym of ‘truly’ or ‘certainly’. The name change is part of the company’s strategy to “reveal a true picture of health [...]

December 22nd, 2015|News|

AbbVie and Calico in 500M USD anti-aging deal

Google’s new company Calico, recently set up to tackle age-related diseases, have forged a deal with US pharmaceutical company AbbVie, in which both parties will invest $250M to create Calico research facilities and collaborate on the research, discovery and development of new medicines. The deal, announced Wednesday 3rd September, 2014, aims to aid Calico in [...]

September 10th, 2014|News|

Conjoint Analysis: Confidence in understanding what your customers want and what your competitors are offering

Having just delivered an MBC we would like to share with you some of the value it created for our client. Commissioned by the International Product Marketing Team, the conjoint analysis has allowed them to make informed decisions on future positioning, pricing and development as well as communicate credibly throughout their organisation: Presentations to Senior [...]

September 26th, 2012|News|

Sony investment in Olympus expected to close this week

Months after announcing plans to seek a serious capital infusion, Japan's Olympus ($OCPNY) appears to have chosen Sony ($SNE) as the suitor suited for the task. Reuters reports that the company is expected to sign off on investing about 50 billion yen ($642 million) into the world's largest endoscope maker (also known for its cameras). [...]

September 26th, 2012|News|

FDA approves OraSure’s at-home HIV test

OraQuick is an at-home HIV test - a version of the company's lab-based diagnostic, and, using an oral swab, it can detect antibodies of HIV-1 and HIV-2 in about 20 minutes, according to the company. Assuming the device sells for $40 a unit, it could bring in about $20 million in sales by next year, [...]

July 13th, 2012|News|

Human Factors Research & The Product Development Process

Capturing the requirements of users and incorporating these into a design of medical devices is an essential component of IDR Medical’s portfolio.  This helps our clients develop products that are better aligned to customer requirements and identify any issues earlier on in the process.  Below is a summary of Human Factors Research methodologies IDR Medical [...]

July 13th, 2012|News|

Boston Scientific Begins U.S. and International Launch of WallFlex Stent System (WallFlex Biliary Transhepatic)

"We are very excited that the WallFlex Stent technology, originally designed for gastroenterologists, is now available for interventional radiologists and the patients we typically treat through percutaneous procedures," said Kelvin Hong, M.D., Johns Hopkins University, Baltimore, Maryland. "The WallFlex Biliary Transhepatic Stent System offers the latest advances in self-expanding metal stent technology with a delivery [...]

April 2nd, 2012|News|