Background

  • Multinational medical device manufacturer
  • Assessing an in-licensing opportunity/company acquisition
  • NICU/ICU pre-launch prototype

Key Objective

  • Evaluate user and purchaser interest level in product vs. existing technology
  • Model market uptake & forecast P&L considering price sensitivity and 2 launch scenarios

Scope

  • US + 4 EU + Global Model

Approach

  • The project was structured over a 12-week engagement
  • Set-up: 1/2 day kick-off meeting; discussion with target company personnel, sharing data
  • Desk Research: data to support development of market sizing model, mapping competition, gathering reimbursement data
  • Qualitative Interviews: qualitative interviews across 5 countries with 1) clinicians involved in using the devise 2) purchasers (purchasers provided with specific scenarios)
  • Quantitative Web Research: building revenue model structure based on desk research outputs, identifying key intelligence gaps for quant; 300 web-based, quantitative interviews

Output

  • Consolidation of data
  • Modelling / Forecasting
  • Report delivery
  • 1-day workshop

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