Background

  • International medical device manufacturer selling drug delivery technologies to pharmaceutical companies engaged IDR Medical to define a market development strategy for the US prefilled syringe business

Key Objective

  • Understand the reasons for the limited uptake of pre-filled syringes in the US market vs. Europe
  • Determine the constraining factors of the vaccine management process (order, reception, and storage) that are encouraging the non-adoption of prefilled syringes
  • Advise on the most appropriate market development strategy in this space

Scope

  • Europe
  • USA

Approach

Internal Review & Desk Research:

  • Kick-off workshop with sponsors
  • Agree objectives and approach

Qualitative Study:

  • Qualitative interviews with individuals responsible for the order, reception and storage of vaccines & decision makers on vaccine choice
  • Primary Care: Nurses, Physicians/Practice Managers, Receptionists, Payers, Logistics Companies
  • Report deliverable

Quant Study:

  • Quantitative study ~100 interviews per country to validate findings and determine switching criteria / sensitivities

Consolidate Analysis:

  • Consolidate data
  • Assessment of factors leading to non-adoption
  • What needs to change?
  • Where are the leverage points?

Output

  • Market report
  • 1-day workshop

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