Background

  • International medical device manufacturer reviewing supplier strategy in the sleep technology space

Key Objective

  • Customer perception and satisfaction with products and service as compared with the competition.
  • Evaluation of strategic options with respect to the portfolio and supplier strategy

Scope

  • European

Approach

  • Internal client investigation with country and product managers
  • Customer satisfaction survey with users and purchasers across the portfolio and across competitor accounts
  • Strategic options analysis

Output

  • Evaluation of strategic options and clear plan to address internal issues and optimize external product and service solutions

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