Background

  • International healthcare company investigating new product portfolio targeted at various care areas across the hospital

Key Objective

  • Evaluate current market for Therapeutic Hypothermia in Cardiac Arrest, Traumatic Brain Injury – External and Endovascular
  • Assess current competitor shares, sales and pricing strategies
  • Assess potential for new indications (MI, Stroke)
  • Define product launch strategy, target populations, target care areas, target markets

Scope

  • Europe

Approach

  • Desk Research,
  • KOL interviews
  • Competitor & Distributor interviews
  • 48 Quant/Qual End User interviews with ICU intensivists (Cardiac Arrest), Neuro-Intensivists (Traumatic Brain Injury), Interventional Cardiologists (Myocardial Infarction)

Output

  • Opportunity assessment
  • Sales forecast
  • Launch strategy
  • Report in the form of a PowerPoint presentation

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