Conjoint Studies for Medical Device & Healthcare Markets

IDR Medical has successfully completed dozens of projects where conjoint analysis has been involved. We specify 4 aspects which require special attention in preparing conjoint studies for medical device & healthcare markets: sample, design, attributes and levels. Although we will discuss them one by one, they are all interconnected and influence each other.   Sample [...]

July 7th, 2017|Articles|

Depth Interview; the Answer to Complex Qualitative Issues

The depth interview is the basic technique of qualitative research. It can be performed by the means of – among others - individual unstructured interviews, group discussions, focus groups and synectic groups. Basically, this area of research comprises of non-directive interviews in which the respondent is encouraged to talk about the subject in more detail, [...]

June 21st, 2017|Articles|

Projective Techniques in Concept Research

Qualitative market research is often aimed at increasing understanding of consumers’ thoughts and feelings toward brands, products, concepts, advertising, social issues and other important topics. Projective techniques are indirect methods used in qualitative research. These techniques allow researchers to tap into consumers’ deep motivations, beliefs, attitudes and values. This is important because psychology has told [...]

June 20th, 2017|Articles|

Introduction to Qualitative Research in Medical Market

Data is quite often inappropriately described as “hard” or “soft”; this should not endorse numeric data as being superior to non-numeric data. All data needs to be interpreted in order to result in insight. Numeric data do not automatically result in that, they also need to be fully understood and the person leveraging the data [...]

May 26th, 2017|Articles|

An Overview of the Conjoint Analysis Methodology in Medical Device Markets

The first academics who applied the notion of conjoint measurements were Green and Rao inspired by the mathematical psychologists: Lucy and Turkey (1964). Since the first version of conjoint (which was developed in the 1970s), we observe the development of conjoint techniques which change in both design and methods of analysis. To create a conjoint [...]

May 19th, 2017|Articles|

Introduction to Conjoint Analysis

One of the main tasks in marketing research is to learn how buyers value products or services and their components. Buyers obviously want the most desirable features at the lowest price possible, while manufacturers want to maximize profits and/or market share. To achieve this, manufacturers need to provide a product with greater value than the [...]

April 3rd, 2017|Articles|

Unmet Need Analysis in the Context of Medical Device Market

We have recently been working with a number of our clients to define and scope next generation products. A key element in this task is to identify unmet need in the current generation of medical devices. This is a challenging task for a number of reasons: Perceptions of unmet need are tied to the products [...]

March 31st, 2017|Articles|

Gamification, the next level of healthcare?

What is gamification? It’s more than likely that you’ve heard the word “gamification” thrown around in recent years, and if you’re not sure what it is then here's a quick definition. Gamification is the idea of turning usually ordinary and mundane tasks and instead making them more interactive and fun to complete, through the use of [...]

September 15th, 2016|Articles|