IDR Medical works with structured qualitative and quantitative market research methodologies to evaluate the viability and measure value of new medical devices against current clinical practice and competitor portfolios.
Our medical deviceconcept testing and evolution projects involve market-testing pre and post prototype to ensure an optimal design and feature set. Focus groups, in-depth interviews and web-based research programs can all contribute to this process. Although creativity is essential, we keep a close eye on the commercial impacts throughout the development process.
IDR Medical employs a range of qualitative and quantitative research approaches to provide input and insight into our medical device concept testing and development projects. These include focus groups, in-depth interviews, usability labs and observational research. For more information on these approaches, see our methodologies page.