Customer segmentation analysis is a technique that can be used to determine how a medical device company allocates resources, structures its organisation and prioritises investments.
We help med-tech companies determine which customers represent their priority targets utilising needs-based, behavioral-based, and/or other segmentation methodologies.
IDR Medical frequently use Chi-squared Automatic Interaction Detector (CHAID) to perform multi-dimensional market segmentation research. CHAID is a technique that is used to identify and quantify groups and subgroups with a propensity to engage in specific behaviour (i.e. product usage level, purchase intent).
IDR Medical device market segmentation research allows our client to accomplish the following:
- Identify priority segments to target and plan resources accordingly
- Determine the optimal value proposition for different customer groups
- Understand how to build and leverage brand equity
Feel free to visit our Case Study section to learn more about the medical device market segmentation services we offer.
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