Customer segmentation analysis is a technique that can be used to determine how a medical device company allocates resources, structures its organisation and prioritises investments.

We help med-tech companies determine which customers represent their priority targets utilising needs-based, behavioral-based, and/or other segmentation methodologies.

IDR Medical frequently use Chi-squared Automatic Interaction Detector (CHAID) to perform multi-dimensional market segmentation research. CHAID is a technique that is used to identify and quantify groups and subgroups with a propensity to engage in specific behaviour (i.e. product usage level, purchase intent).

IDR Medical device market segmentation research allows our client to accomplish the following:

  • Identify priority segments to target and plan resources accordingly
  • Determine the optimal value proposition for different customer groups
  • Understand how to build and leverage brand equity

Feel free to visit our Case Study section to learn more about the medical device market segmentation services we offer.

Back to Services

customer-segmentation