In the majority of cases, the introduction of a new medical device will have a significant impact on the sales strategy. Often these impacts can be underestimated by head office functions, even when the sales channel needs to target a new call point.

Our approach addresses the medical sales strategy question from the inception of the project. This is done from the perspective of identifying any useful information or factors that may have a bearing on how the product is sold and purchased through the active involvement of market-specific sales teams.

The involvement of these sales channels often uncovers critical issues which can be addressed easily in advance of launch whereas, if discovered later, can have expensive consequences. The real advantage of this component in the medical NPD process is its relatively low project cost in relation to its potentially huge benefit.

Visit the case study section to learn more about our approach to project work.

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