Our qualitative specialists explore the underlying issues, ideas, and values driving healthcare professionals’ attitudes and behaviors. We utilize a range of qualitative approaches, carefully selected to address the objectives of each project.
Healthcare qualitative market research methods are constantly evolving and challenging more traditional approaches. Some of the more novel qualitative methods we use include:
- Joint decision making
- Projective techniques
- Eye tracking
These offerings strengthen our customised approach to client engagements, enable us to gain a deeper understanding of customer needs, behaviours and attitudes and ultimately help our client make the right commercial decisions.
Talk to us to find out more.