Our qualitative specialists explore the underlying issues, ideas, and values driving healthcare professionals’ attitudes and behaviors. We utilize a range of qualitative approaches, carefully selected to address the objectives of each project.

Healthcare qualitative market research methods are constantly evolving and challenging more traditional approaches. Some of the more novel qualitative methods we use include:

  • Joint decision making
  • Projective techniques
  • Laddering
  • Eye tracking

These offerings strengthen our customised approach to client engagements, enable us to gain a deeper understanding of customer needs, behaviours and attitudes and ultimately help our client make the right commercial decisions.

Talk to us to find out more.

Focus Groups & Mini Groups

Focus groups are an excellent way to uncover the motivations and decision-making criteria of healthcare professionals. Our professionally trained moderators have conducted thousands of groups and mini groups around the world.

One-on-One Interviews (IDI’s & TDI’s)

Conducted face-to-face in a research facility, at the respondent’s place of work, over the telephone or online. We pride ourselves on our ability to interview hard to reach respondents from clinical KOL’s and hospital CEO’s to patients with orphan diseases.

Usability Labs

Capturing the requirements of users and incorporating these into design of medical devices is an essential component of IDR Medical’s service portfolio. Usability Labs help our clients develop products that are better aligned to customer requirements.

Task & Workflow Analysis

Task analysis is a very useful approach that can be utilized throughout the product development process and can help identify problems and solutions to support an iterative design process.

Physician Diaries

We strongly believe that behavior is best understood by underpinning physician discussions on real patients and real case studies. Structuring healthcare professional research around diaries and blogs can be an effective way to gather insights around treatment algorithms and rationales.