IDR Medical is a recognised leader in the application of advanced healthcare quantitative market research techniques in the industry.

Most quantitative projects conducted by IDR Medical are executed through our dedicated web research platform. We also conduct telephone interviews when deemed appropriate.

IDR Medical works with global panels and communities of healthcare professionals to provide reliable and responsive quantitative research as input to our projects. We utilise a range of quantitative approaches, carefully selected to address the objectives of each project.

These offerings strengthen our customised approach to client engagements, enable us to gain a deeper understanding of customer needs, behaviours and attitudes and ultimately help our client make the right commercial decisions.

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Conjoint Analysis

Conjoint analysis is central to many projects at IDR Medical. IDR Medical utilizes Choice Based Conjoint (CBC), Adaptive Choice Based Conjoint (ACBC) and Menu Based Conjoint (MBC) to design new products, estimate brand equity and measure price sensitivity.

Maximum Difference Analysis

MaxDiff is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.). MaxDiff is also known as “best-worst scaling.”

CHAID Analysis

Chi-squared Automatic Interaction Detector (CHAID) identifies discrete groups of variables and seeks to predict the impact of each variable on the target variable. We use CHAID for segmentation and for isolating key attribute drivers.

Factor Analysis

Analyzes interdependence among groups of variables, such as brand attributes or communication techniques. It allows us to study and reduce a large set of data into smaller identifiable and distinctive subgroups or dimensions for further analysis.

Correspondence Analysis

Correspondence analysis, or “perceptual mapping” as it is also known, is used to understand how various brands or products are positioned against one another in the minds of the target audience. It also investigates how each attribute compares to other attributes and where the brands sit in perceptual space.

Gabor Granger

One of the simplest pricing approaches. Gabor Granger is used to measure the price elasticity of demand for a new product or service in the absence of a competitive scenario.

Van Westendorp Analysis

Used in pricing research. This analysis approach is particularly suitable for projects where we are comparing price points across multiple products or a portfolio of products.


The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano. It classified customer preferences into categories, which can help us understand purchase drivers and dynamics