conjoint analysis

An Overview of the Conjoint Analysis Methodology in Medical Device Markets

The first academics who applied the notion of conjoint measurements were Green and Rao inspired by the mathematical psychologists: Lucy and Turkey (1964). Since the first version of conjoint (which was developed in the 1970s), we observe the development of conjoint techniques which change in both design and methods of analysis. To create a conjoint [...]

May 19th, 2017|Articles|

Introduction to Conjoint Analysis

One of the main tasks in marketing research is to learn how buyers value products or services and their components. Buyers obviously want the most desirable features at the lowest price possible, while manufacturers want to maximize profits and/or market share. To achieve this, manufacturers need to provide a product with greater value than the [...]

April 3rd, 2017|Articles|