healthcare market research

Introduction to Conjoint Analysis

One of the main tasks in marketing research is to learn how buyers value products or services and their components. Buyers obviously want the most desirable features at the lowest price possible, while manufacturers want to maximize profits and/or market share. To achieve this, manufacturers need to provide a product with greater value than the [...]

April 3rd, 2017|Articles|

Sylwia Borawska Joins The IDR Medical Team!

Sylwia Borawska is a highly intelligent Masters graduate from the Warsaw School of Economics and the University of Warsaw where she studied Strategic Management. Her ability to effectively analyse, synthesise and structure information from various data sources instantly made IDR Medical jump at the opportunity to hire her. Sylwia has a keen interest in the [...]

January 4th, 2017|News|

Gamification, the next level of healthcare?

What is gamification? It’s more than likely that you’ve heard the word “gamification” thrown around in recent years, and if you’re not sure what it is then here's a quick definition. Gamification is the idea of turning usually ordinary and mundane tasks and instead making them more interactive and fun to complete, through the use of [...]

September 15th, 2016|Articles|

Martha Wyatt, our newest team member!

Martha Wyatt graduated from the University of Exeter in 2015, with a 2.1 in History with Study Abroad. Martha brings strong analytical and problem-solving skills to the team, skills that were refined during the course of her degree. Within her degree Martha specialised in Medical History, and her dissertation topic looked into the diagnosis and [...]

April 26th, 2016|News|

Human Factors Research & The Product Development Process

Capturing the requirements of users and incorporating these into a design of medical devices is an essential component of IDR Medical’s portfolio.  This helps our clients develop products that are better aligned to customer requirements and identify any issues earlier on in the process.  Below is a summary of Human Factors Research methodologies IDR Medical [...]

July 13th, 2012|News|

Introducing Menu Based Conjoint To The IDR Medical Service Portfolio

At IDR Medical, we work with our clients to launch new products from idea generation and concept development to market testing, pricing and launch strategy.

 We utilise a range of qualitative and quantitative research approaches including Conjoint Analysis.  Existing conjoint approaches are valuable to identify optimal product feature sets and pricing strategy, however, the complexity [...]

April 2nd, 2012|News|

Sanofi to Acquire Pluromed, Inc., Expanding Its Presence in Biosurgery

Sanofi and Pluromed Inc. announced today that they have entered into a definitive agreement under which Sanofi is to acquire Pluromed Inc., a medical device company based in Woburn, Massachusetts. The acquisition is subject to customary closing conditions. Pluromed has developed a proprietary polymer technology, called Rapid Transition Polymers (RTP(TM)), pioneering the use of injectable [...]

March 19th, 2012|News|

iBGStar Blood Glucose Meter Attachment For The iPhone

At the meeting of Association for the Study of Diabetes (EASD) in Stockholm, Sweden, Sanofi-aventis announced the world’s first attachment to iPhone and iPod that is a standalone medical device. The plug-in iBGStar was developed by Sanofi-aventis and AgaMatrix. The iBGStar device not only relies on the iPhone to perform computational functions and display results, [...]

January 2nd, 2012|News|

Strategies In Response to Low-Cost Medical Device Vendors

Driven by the global squeeze on healthcare expenditure, low-cost medical device vendors are making significant in-roads on maturing med-tech markets. Over recent years medical device brands, previously dismissed as low quality by hospital decision makers, are not only making regular appearances on hospital tenders but are winning those tenders.  A select group of low-cost medical [...]

January 2nd, 2012|News|