idr medical

A Global Market Research Study Shows Relevant Unmet Needs in Phenylketonuria Management

APR Applied Pharma Research s.a. (“APR”), the Swiss independent developer of science driven and patent protected healthcare products, announces today the preliminary results of a global market research project commissioned to IDR Medical, a leading international healthcare market research organization. The study gathered insights from over 100 interviews conducted in seven countries: U.S.A., U.K., Germany, France, [...]

June 12th, 2017|News|

Conjoint Analysis: Confidence in understanding what your customers want and what your competitors are offering

Having just delivered an MBC we would like to share with you some of the value it created for our client. Commissioned by the International Product Marketing Team, the conjoint analysis has allowed them to make informed decisions on future positioning, pricing and development as well as communicate credibly throughout their organisation: Presentations to Senior [...]

September 26th, 2012|News|

Human Factors Research & The Product Development Process

Capturing the requirements of users and incorporating these into a design of medical devices is an essential component of IDR Medical’s portfolio.  This helps our clients develop products that are better aligned to customer requirements and identify any issues earlier on in the process.  Below is a summary of Human Factors Research methodologies IDR Medical [...]

July 13th, 2012|News|

Introducing Menu Based Conjoint To The IDR Medical Service Portfolio

At IDR Medical, we work with our clients to launch new products from idea generation and concept development to market testing, pricing and launch strategy.

 We utilise a range of qualitative and quantitative research approaches including Conjoint Analysis.  Existing conjoint approaches are valuable to identify optimal product feature sets and pricing strategy, however, the complexity [...]

April 2nd, 2012|News|

Strategies In Response to Low-Cost Medical Device Vendors

Driven by the global squeeze on healthcare expenditure, low-cost medical device vendors are making significant in-roads on maturing med-tech markets. Over recent years medical device brands, previously dismissed as low quality by hospital decision makers, are not only making regular appearances on hospital tenders but are winning those tenders.  A select group of low-cost medical [...]

January 2nd, 2012|News|

Drug Device Combinations at IDR Medical

Drug device combinations represent a growing focus of our business at IDR Medical. Our projects in this area typically involve understanding market requirements for innovative drug delivery platforms and testing the design, ergonomics and human factors associated with concept devices. As the point-of-care for drug therapy sees a shift from the clinic and hospital setting [...]

September 27th, 2011|News|

Clinical Trial Design & Optimisation For Medical Technology

An improved clinical trial design offers a wide range of opportunity for better science, better ethics and better R&D investment. IDR Medical has been involved in a number of studies to advise clients on clinical trial design for medical devices and technology. Our approach is to interview therapy specific KOL’s involved in the design and [...]

September 7th, 2011|News|

Healthcare Pricing Strategy Continues to be a Core Focus for IDR Medical

The key to success for our healthcare pricing strategy projects is designing a methodology which realistically predicts the market response at a range of price points. The challenge in a healthcare setting is to incorporate all of the decision makers: The clinical decision makers, the commercial and budgetary influencers and where appropriate the patient. We [...]

September 7th, 2011|News|

IDR Medical Develops Economic Cost-Benefit Models For New Medical Devices

In recent months IDR Medical have been involved in a number of projects to understand price sensitivities in the context of the economic cost/benefit a particular device or technology can present to a customer. Examples of project outputs in the form of Cost-Benefit Models are: Revenue models; to understand the impact of differing levels of [...]

September 7th, 2011|News|

Developing Market Expertise in Regenerative Medicine

Regenerative medicine is an emerging interdisciplinary field of research and clinical applications focused on the repair, replacement or regeneration of cells, tissues, bones or organs. It uses a combination of approaches including soluble molecules, gene therapy, stem cell transplantation, tissue engineering, and the reprogramming of cell and tissue types. IDR Medical has been working with [...]

September 7th, 2011|News|