IDR Medical has recently been working with a number of our clients to define and scope next generation products. A key element in this task is to identify unmet needs in the current generation of medical devices. This is a challenging task for a number of reasons:
- Perceptions of unmet need are tied to the products currently available to clinicians. Often multiple products, brands and generations of product are present in their place of work, making common reference points difficult
- Clinicians using medical devices in their daily work tend not to be able to imaginatively identify unmet needs or areas for improvement, unless these are very obvious, i.e. there is already an identified problem, which is rare
- They tend to focus only on the parameters delivered by current devices, i.e. they don’t identify peripheral unmet needs which could be delivered by future products
- Even when clinicians are prompted with innovative ideas they don’t find it easy to prioritise these outside of their work environment i.e. they need context
As a result, IDR Medical developed a comprehensive approach to identifying unmet need, which utilises workflow analysis, human factors research, clinician diaries and qualitative and quantitative research methodologies to uncover unmet need and drive device innovation. This approach addresses a wide range of clinician types in a variety of medical settings and where relevant, can also include patients.
If you would like more details on our approach please contact us.