Shaping Innovative Products

Bringing a customer centric perspective to the development of new offerings to help drive winning innovation.

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Evaluating Market Opportunities

Providing independent, fact-based market analysis that ensures our clients make the right strategic and investment decisions.

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Driving Commercial Success

Delivering actionable market and customer insights that maximize product value and drive commercial success.

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If you want to uncover actionable market insights to shape innovative products and drive commercial success arrange a consultation with an IDR Medical expert.

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International Medical Market Research

As a trusted advisor to the world’s leading medical device and pharmaceutical companies, our wealth of knowledge covers a broad range of medical markets and the most critical business issues.

Why work with us?

Market Research Expertise

Market Research Expertise

Actionable Results

Actionable Results

Global Coverage, Local Knowledge

Global Coverage, Local Knowledge

Long-term Collaboration

Long-term Collaboration

New Product Success

New Product Success

Clarity from Complexity

Clarity from Complexity

Uncovering Unmet Needs

Uncovering Unmet Needs

Beyond Expectations

Beyond Expectations

Expert Advice

Start to add value to your business with our range of ebooks, toolkits and workshops, all created from decades of experience.

5 Types of Conjoint Analysis for Healthcare Market Research

Patient Video Diaries in Healthcare Market Research

10 Tips to Ensure A Successful Customer Segmentation Project