Below are some of our core focus areas.
Digital communications, cloud services, artificial intelligence, and wearable technologies are among the innovations that are starting to transform the healthcare industry as they have the media, retail, and banking industries. Pharma executives are well aware of the disruptive potential and are experimenting with a wide range of digital initiatives. By engaging with customer stakeholders through market research IDR Medical help these companies determine which initiatives they need to scale up and how.
Rare-disease products have become an attractive area for pharmaceutical and biotech development. IDR Medicals rare disease market research projects tend to focus on 3 key themes:
1. Patient Identification: Identifying how and where to intervene in the patient journey to identify new patients and drive uptake
2. Patient Experience/ Engagement: Understanding the patient experience and pain points to inform targeted communication strategies and support services
3. Pricing: Developing the right pricing strategy to ensure access
Drug Device Combinations
Combination products include therapeutic or diagnostic products that combine a drug or biologic with a drug delivery device. Examples of combination product markets where IDR Medical have experience include; prefilled syringes, orthobiologics, drug-coated balloons, transdermal pumps, and kits containing drug administration devices or components.
We engage with clinicians, purchasing personnel and other healthcare professionals to gather customer and markets insights that shape new combination products and drive commercial success.