Medical Imaging

Market Research and Strategic Insight for Imaging Innovation and Commercial Success

Medical imaging is at the heart of modern healthcare - supporting diagnosis, treatment planning, and patient monitoring across clinical pathways. As imaging technologies evolve, to AI-enabled diagnostics and advanced hybrid modalities, manufacturers need a clear, evidence-based understanding of how clinicians and healthcare organisations evaluate value, performance, usability, and cost.

At IDR Medical, we are a specialist medical imaging market research agency, helping imaging and healthcare technology companies turn insight into confident commercial decisions. Our work goes beyond describing market trends - we quantify what customers truly value and translate this into clear guidance for product design, positioning, pricing, and go-to-market strategy.

How We Support Medical Imaging Strategy with Market Research

Unmet Need Analysis

We engage with radiologists, imaging specialists, referring clinicians, and procurement stakeholders to identify where real clinical, operational, and workflow challenges exist. This insight informs product development, ensuring innovation aligns with genuine market needs.

Concept Testing and Validation

From imaging hardware to digital diagnostics and AI-enabled solutions, we test early-stage product concepts with your target stakeholders. Our research quantifies perceived value, feature prioritisation, and likelihood of adoption — enabling smarter, lower-risk innovation decisions.

Market Assessment and Opportunity Sizing

We provide independent, data-driven evaluations of imaging markets. This includes market sizing, competitive analysis, customer segmentation, and adoption modelling — helping you prioritise the right opportunities and investment strategies.

Value Proposition Development

We help you define and refine the benefits that matter most to your customers — and validate them through research. This ensures your positioning resonates with clinical, commercial, and executive decision-makers.

Pricing and Commercial Strategy

Using advanced techniques such as conjoint analysis, Gabor-Granger, and Van Westendorp, we help you understand how price, performance, and value interact in imaging markets. This enables evidence-based pricing strategies aligned with how imaging products are actually bought and evaluated.

Frequently Asked Questions

1. What does a medical imaging market research agency do? 
A specialist medical imaging market research agency helps imaging manufacturers and healthcare technology companies understand customer needs, evaluate new concepts, assess market opportunities, and develop evidence-based pricing and value strategies. 

2. How can market research improve imaging product design?
By identifying unmet clinical and operational needs, market research ensures that product features, usability, and performance align with what imaging customers truly value — reducing development risk and increasing adoption potential. 

3.  Does IDR Medical only support pricing projects in medical imaging?
No. While pricing is a core capability, we also support unmet need analysis, concept testing, market assessment, value proposition development, and broader commercial strategy across imaging markets.

4.  Which stakeholders do you typically research in imaging markets? 
We work with radiologists, imaging specialists, technologists, referring physicians, hospital procurement teams, and healthcare administrators — ensuring insight reflects the full buying and decision-making unit.

5. When should a company engage a medical imaging market research agency?
The earlier the better. Engaging a specialist agency during product design and development ensures decisions are grounded in real-world evidence, improving both innovation success and commercial outcomes.