The key to success
To optimise the opportunity for a new medical device, it is critical to communicate a validated value proposition to potential customers.
Optimise the opportunity
For maximizing success of a new medical device, it is critical to develop and communicate a meaningful value proposition to potential customers. The goal is to create a simple, overarching message that will clearly articulate what your brand, product or service delivers in a way that is meaningful across priority market segments. By doing this it will ensure that the product leverages its features and benefits, avoiding inappropriate categorization where price becomes the main differentiator.
Our research approach typically starts with qualitative open projective techniques. We focus on the commercial realities of the product proposition and the stage of the product development lifecycle, moving towards more structured techniques and quantitative testing of prospective messages.
Explore our case studies focusing on value proposition development.