Market Assessment & Valuation
IDR Medical utilises robust analytical methodologies to evaluate the commercial opportunity a new product or service presents.
Ensuring you make the right strategic decisions
We provide independent, fact-based market analysis that ensures our clients make the right strategic and investment decisions.
Robust analytical methodologies
Our subject matter expertise, research, and rigorous problem solving help you identify high growth opportunities and what you need to do to take advantage of them. Whether it’s entering new markets or growing in existing markets, we can help you win.
Market characteristics, competitive landscapes, reimbursement environments and clinical need are assessed and quantified to help our clients understand the strategic and financial attractiveness of a new product or service venture.
Project outputs typically include insight into the product’s market potential (in the form of a full revenue/NPV model) as well as recommendations for risk reduction and value optimisation.
Achieve your most challenging goals...
If you’re looking to uncover hidden insights and turn them into tangible, strategic recommendations, IDR Medical can help.
Explore our blog posts focusing on product innovation and analysis.